The concept was both a blessing and a challenge—it’s been done countless times before. While we had plenty of reference points from previous IndieGoGo campaigns, we were also pitching to an audience that had seen it all, so we had to get it right. Our priority was to convince potential backers that the Snowcap was a real, rigorously tested product with cutting-edge technology. Clearwater had a deep understanding of their target audience, with the U.S. being their primary market, so we used an American voice-over artist to speak directly to them. To enhance relatability, we showcased the Snowcap in environments where potential backers would use it, helping them visualize the product in their own lives.