Year
2025
Client
Workclub Bondi
Video Style
Branding
Our goal for this content was to the launch Work Club Bondi as the new premium destination for businesses. As the fit out wasn't completed yet we chose to sell the lifestyle aspect of what this new space will offer to its members. We wanted to get the feeling of exclusivity to the targeted affluent audience of the wastern suburbs of Sydney.
From early morning Pilates at Bondi beach to nutrient packed acai bowl at an upscale cafe, we followed the journey to Work Club where our young middle aged professional engages in meetings and networking. As evening approaches, she gathered for a sophisticated dinner at sunset, embodying the elevate lifestyle of Bondi. Since Work Club Bondi Junction is still under construction, we had to shoot elements of this campaign at the existing site, Work Club Chifley Square to imitate a Work Club Bondi vibe. That included sillhouttes and shallow depth of field.
