Year
2025
Client
LG
Video Style
Product Launch
LG's QNED evo TV was all about redefining colour, and they wanted a launch that reflected that. We partnered with AFL star Bailey Smith to create a high-impact Instagram campaign that brought the TV's vibrant display to life. The goal was to showcase the incredible colour range and resolution of the new screen. Not just by describing it, but by displaying stunning, high resolution visuals directly on the TV itself. This collaboration was designed to blend lifestyle with technology, using Bailey's fresh chapter as a creative parallel to LG's next-generation viewing experience.
We wanted to draw a parallel between Bailey Smith's fresh start with his new club and the LG QNED evo's redefined colour experience. Just as Bailey transitions to new team colours, embracing new challenges and perspectives, the QNED evo transforms the way we see with richer, more vibrant colours, creating a whole new viewing experience.
