Year
2024
Client
Ride Ignite
Video Style
Product Video
The goal was simple—sell more bikes! Ride Ignite was struggling to convert customers who couldn’t visit the store to test the bikes in person. To bridge that gap, we needed to visually demonstrate the performance and thrill of these bikes. We captured skilled riders tackling epic trails, showcasing the speed, control, and durability of the bikes in action. The result was a compelling video experience that gave potential buyers the confidence to make a purchase without ever stepping into the store.
The concept was straightforward—take experienced riders to a track in Silvan, VIC, and capture every detail of the bike in action. We wanted to create a "day in the life" feel, immersing viewers in the full experience. From the early morning arrival and the anticipation before hitting the trails to the adrenaline of high-speed riding, we showcased every moment. The day wrapped up with a scenic sunset lookout, reinforcing the sense of adventure and freedom that comes with owning a Ride Ignite bike.
