If you sell products video can be a great way to showcase features, functionality, and aesthetic appeal in a way that static images and text simply cannot. Videos can demonstrate your product in action, providing a clear, concise understanding of how it works and the problems it solves bridging the gap between customer curiosity and confidence. Video content enhances a brand’s online presence, improving SEO rankings and increasing the likelihood of shares on social media, and the big one… Increasing conversion rates.