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man to warrior

Man To Warrior is an online men’s coaching program aimed at middle-aged men looking to regain their physical and mental health. It includes three face-to-face visits over a full year. This documentary captured what those meetups look like and what the program is all about. The video was used in an online funnel process aimed at getting the details of potential new clients for re-marketing purposes. We put a number of short snippets from the documentary online, enticing those interested to follow the links and enter their email address to watch the full documentary. This strategy was extremely successful at signing up new clients to the program.

Educational

The snippets offered free advice for potential clients.

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Funnel

We used an online funnel process to bring in new leads and gather email addresses.

Conversion

The snippets helped convert online leads into sales.