We created a series of testimonial videos featuring franchisee owners to promote the business and encourage more individuals to start their own. The testimonials were designed to provide potential investors with a first-hand account of the business and the experiences of current franchisees.


Brand Awareness

The series was designed to build brand awareness for Cold Rock Ice Creamery

Real Stories

We used real stories to implement a soft-sell approach.

Community Engagement

We used key members of the community to help with credibility for each story.


Testimonials are a good option for businesses because they can be a powerful tool to build trust and credibility with potential customers, demonstrate the value and effectiveness of the product or service, overcome objections and provide social proof, showcase the diversity of the customers, and help to increase conversions and drive sales.