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Case Study 
WAXIT CAR CARE

video-driven success

Neon Sheep Films have collaborated with Waxit Car Care for over four years now. It all began with just a single video, but the solid results of that first project saw us called back again and again.

The numbers

Before we go through and break down the content created with Waxit, let’s first look at the numbers. With the help of video and marketing, Waxit have transformed their business from 70% in-store sales to 80% online. Their social media following has grown by 85%, which has drastically increased their reach and allowed them store well over 3500 customers’ data online for consistent remarketing opportunities.

  • Online sales – +300%
  • Social Following – +85%
  • REACH – +500%

Projects

conversions

Ongoing Projects

which type of videos work?

To understand what your business needs and how to get the most out of our service, it’s a good idea to first take a look at the different types of videos available, and the purpose each one serves. The following videos have worked for Waxit.

 

Product Showcase

Designed for social media marketing

Training / Educational

Saves time and money

Lifestyle / Awareness

Build your brand and audience

Showreel / About Us

Designed for your website

Product Showcase

A product showcase video, also known as a conversion video, is a fantastic way to market online using social media. We’ve produced many of these videos for Waxit, simply because they’re so effective. A product showcase video needs to quickly grab the audience’s attention and show off all of the selling points of the product. If you pair one of these videos with marketing to your target audience, it can result in a massive ROI.

Short & sharp

Big ROI

Designed for social media marketing

https://vimeo.com/323586573
https://vimeo.com/407906629

training / educational

A training or educational video can be a real time-saver for a lot of brands. We’ve done various training videos with Waxit, mainly so they can save time on the phone. They get hundreds of enquiries throughout the week about what different products do and how to use them. Thanks to these training videos, they can simply send a link to the client and save having a 20-minute phone call. It’s also a great way to position themselves as the specialists when it comes to car care knowledge.

Time saver

Specialists in their field

Designed for website / Youtube

https://vimeo.com/407906629

lifestyle / awareness

A lifestyle or brand awareness video is more of a slow-burning, long-term video series. It needs to grab the attention of viewers and build the brand’s credibility. Unlike a product showcase video, it’s not implemented for a quick conversion. Instead, it serves to spark curiosity and build a following, as well as increase views. 

Build a following

Grab attention

Designed for social media

https://vimeo.com/409657784

showreel / About us

There are a number of different ways to do this type of video, and a very common option is an interview style with the owner/founder talking about their brand, like the example on our homepage. In this case, however, Waxit has opted for a showreel video featuring just imagery. This is the perfect video for a website homepage or Facebook banner, utilising a range of imagery to showcase what can be expected when working with or buying from the brand. Also, search engines love videos because they see them as high-quality content, so to this end, using videos on your main web pages can work wonders for your SEO.

Designed for website homepage

Facebook banner

Strong branding content

https://vimeo.com/409657784

Don’t just take our word for it!

Testimonial – Waxit Car Care, 2019

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