Birkenstock got in touch with us to create some Australian content for their brand. All of their content had been coming from Germany until then. They wanted to showcase the Birkenstock Recycle Process, encouraging people to bring in their old Birks to get them repaired instead of throwing them away. Our video followed a pair of shoes into the shop and offered an insight into the repair process. This video was used on their Instagram TV as well as on Facebook.
The video helped build credibility for the brand.
The video depicts Birkenstock as a renewable company in the eyes of the public.
We used an environmentally-friendly edge to promote the brand.
As well as creating the video to show the process, we also captured photography for their Instagram page.