We spent a day with the Basic Supply crew up at Mount Buller during snow season to film some content for their social media profiles. Our aim was to come back with a video that motivated people to head to the snow and have a good time riding and drinking beers. Logistically, it was slightly challenging filming up on the mountain, but it gave us a great excuse to jump on the boards and follow the guys down the mountain with a smaller camera setup.
The video was used as a marketing strategy to reach new audiences.
The video was designed to showcase the feel of the brand.
The video was used to motivate riders to head to the snow.